Global Demands of non-european Markets for the Design of User-Interfaces

One of the byproducts of increasing globalization is the intensified communication and economic exchange between countries. This is facilitated through modern forms of transportation and telecommunication which make it possible to bridge large distances in relatively short periods of time. Thus, interaction between very different cultures has become a common occurrence. Yet, the different rituals, practices and rules of communication, nonetheless still seem foreign and strange for those newly confronted by them. For Europeans, the Far East is particularly challenging in this regard.